These are Coffee Beans :: What REAL Coffee Is :: Poetic Rant

 
These are coffee beans

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Would you drink curdled milk?  Perhaps you would enjoy a tasty piece of chicken that has been hiding behind the milk jug for the past 2 weeks?  Didn’t think so.  Of course we wouldn’t subject ourselves to these obviously rotten, and potentially dangerous foods.  Then why to do we do it with coffee?!

 Coffee is a food!  The coffee bean, is the seed inside of a piece of fruit.  When this seed is roasted, the sugars inside of the seed transform into very flavorful oils.  When left inside of the whole bean, they are protected to a certain extent, but once the bean is ground these oils are exposed to the elements, and there is nothing that we can do to stop the aging process.  Even if the coffee was fresh when packaged (highly unlikely), once the package is opened the timer starts.  

You must be figuring that the hypothetical timer must be set for a couple of weeks or so.  Actually, that timer is set for about a half an hour!  Those oils are


dead within minutes, and rotten within hours.  That is the precise moment that the majority of coffee companies package the coffee…after it is already rotten.  No wonder why the masses load their beverage with vanilla this, and caramel that.  They are trying to disguise the grotesque flavor.  That is exactly what the Vikings used to do with their rotten meat.  They would plaster it with various seasonings to hide the foul smell and flavor.  

The good news is that we don’t have to live this way!  You can choose fresh roasted whole bean coffee, grind it just before brewing, and enjoy a delicious cup of coffee…real coffee.  You may still prefer to put some cream in it (not me!), but you will do this to enhance the flavor of the coffee, not to mask it.  

So what’s stopping you from trying fresh roasted coffee?

How can I help you make the switch?

Why do you drink your Folgers / Maxwell House / Nescafe junk?

I would really love it if you would answer in the comments below.  I want to help you to make the transition, save money, and save you from having stomach pain due to drinking rotten coffee.  The first step is to admit it.  Why not start now?

A couple of suggestions of where to buy coffee online are:

GoCoffeeGo.com -  These guys have a collection of coffees from the best roasters in North America, all in one spot!  They have frequent deals, and they make it easy to try new stuff with one easy checkout process.

Camano Island Coffee – This company has a few amazing coffees.  They could have more, but I’ve only had a few of them and I loved all of them.  Most notably was the Papua New Guinea.  A company built on sustainable practices.  Check out my full review of Camano Island Coffee Roasters.


Francis Francis X8 for only $175

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A couple of links that will help you get started!

French Press Coffee Brewing Tutorial –  This is the gold standard in coffee brewing. It makes great coffee, it’s an extremely economical choice, and my tutorial will teach you how.
Nate’s Favorite Things –  Here you will find a collection of my very favorite coffee items that you can be sure are top notch. You won’t go wrong with anything that I’ve recommended here! c[_]

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  • http://www.holbrookhouse.co.uk/weddings Somerset Wedding Gal

    I think I’m tempted towards instant coffee cause of the convenience… I didn’t know about the half hour “best before” time. Half an hour?! Wow. Does putting it in the fridge help in any way or is that a silly question?

    • http://www.facebook.com/christopher.hildebrand Christopher J. Hildebrand

      Putting coffee in the fridge does not damage the coffee directly if it is in a sealed container, what will ruin your coffee is the constant transition from cold in your fridge to warm outside of it. This cold to warm process causes condensation to occur in your container and will spoil your otherwise good coffee. Keep your coffee in an airtight container that keeps out light. Store it in your coolest cupboard, not above your stove. This should bring you better coffee. On the topic of cafes roasting in house, hopefully they know to allow their roasted beans to rest for at least 2 days, if not 3. Instant coffee, oh Lord, I compare it to brewing a cup of low quality coffee, letting it evaporate until all you have left in your cup is coffee residue. Take that cup and fill it with hot water next time you want to reconstitute a cup of coffee. That, my friend, is instant coffee.

  • http://twitter.com/Coffey0072 Coffey

    There’s a downtown (Hartford, CT) coffee house I love to frequent called Jojo’s. The owner roasts the beans onsite, which I *love*. When at home, I usually just French Press some Cafe Bustelo (which comes in a vacuum sealed block). Not sure how fresh it is, but it suffices when I’m not at Jojo’s. Or from time to time, I’ll buy a bag of beans from there, and grind at home :-)

  • http://www.cafecorporate.com.au/ coffee machines perth

    I am not a coffee addict who likes to go Starbucks and stay
    there for couple of hours to enjoy a cup of it. I am scared of drinking roasted
    coffee because I think it taste too much and it contains a lot of caffeine that
    I don’t need. When I’ve read what you’ve said about coffee bean it completely
    changed how I think of how coffee affects our health.